Learners will be prepared to apply for an entry-level role and build a basic understanding and knowledge of digital marketing or upskill their current technical skills and knowledge to remain relevant in their current role by creating an inbound marketing strategy. They will be able to obtain two in-demand certifications that include Google Analytics Individual Qualification and Inbound Marketing. For job seekers, the coaching includes job preparedness to identify a job, interview preparation, resume development, and building their network. The coaching is facilitated to prepare the job seeker’s resume, and develop communication skills to effectively communicate and present their portfolio of skills to their future employer.