Indiana Tech’s Marketing Undergraduate Certificate program provides students with the knowledge and skills required to help any company sell products and services. Topics include the role of the target market in product, price, promotion and distribution strategies, sales strategy, advertising campaigns, social media, opportunities in foreign markets, and public relations tools and case studies. Make decisions related to marketing strategy Interpret data and provide insight to increase sales Develop marketing strategies based on target markets Understand the building blocks of a marketing campaign and the roles of sales and advertising in promoting products and services Anticipate and meet the changing needs of customers, clients and markets better than competitors