Instructors hold the certification or have equivalent industry experience
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Students in this course will also learn how to utilize the skills learned in Online advertising to have an experiential learning project that will allow them to create a basic online business, source products and start creating an online social media and marketing plan to put the tools they just learned to work to start an online business!
All programs are open to those who can benefit from the training offered by Hope Training Academy. Prospective students are invited to visit the school orientation and discuss their training needs, career goals and objectives with our staff. A students ability to benefit from specific courses is determined by interviewing and assessment testing.
Application deadline is one week prior to the start of each class session.
At Hope Training Academy, we provide a comprehensive range of financial aid options to support our students' educational journeys. We facilitate access to state grants and scholarships, including the Workforce Ready Grant, aimed at adult learners pursuing high-demand certifications. We also partner with employers to offer tuition reimbursement programs and leverage the Employer Training Grant, which reimburses employers up to $5,000 per employee for workforce training. Private student loans and institutional scholarships further broaden the financial support available to our students, ensuring they have the resources needed to achieve their educational and career goals.